Innovata, a technology leader in aviation and travel data, has partnered with WiseWindow - a leading provider of airline industry Mass Opinion Business Intelligence Services, or MOBI.
The combination of Innovata's leading airline data services solutions, coupled with WiseWindow’s consumer sentiment data and visualization tools, offers the airline industry a new level of business intelligence to optimize sales, marketing and operational initiatives.
The MOBI Airline Sentiment Index (MASI) is just one example of how this new source of mass opinion and sentiment data can be leveraged to track what consumers are thinking and saying about your airline...and your competitors'.
WiseWindow’s MOBI services provide an expansive, real-time data source of the cross-brand airline Industry, web-based consumer opinion data, along with analysis and reporting tools to help gain actionable insights and a competitive advantage. In addition, because of the sheer volume and continuous real-time nature of the MOBI data, the data is highly predictive and can be a leading indicator to improve modeling and forecasting of business KPI’s such as revenue, market share and even stock performance.
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