INNOVATA EXTENDS THE SCOPE OF ITS IATA PARTNERSHIP
November 8, 2010 - Atlanta USA
IATA to resell the complete portfolio of Innovata schedules data products, timetable and route network mapping services exclusively to designated world markets.
Innovata, a leading database management and software solutions provider specialising in the aviation and hospitality travel segments announced today a multi-year extension to its strategic marketing partnership with the International Air Transport Association (IATA) established originally in March 2003 to promote Innovata's SRS (Schedules Reference Service).
With this renewed agreement, IATA's member airlines will continue to benefit from cost savings delivered through Innovata's comprehensive SRS worldwide airline schedules database - a service built on Innovata's advanced database platform and technical infrastructure that includes schedules for over 900 participating airlines. The SRS Analyser - an online schedules analysis tool powered by Innovata data - will continue to be sold as an embedded module within IATA's PaxIS and AirportIS market intelligence products.
In addition, the agreement has been broadened to appoint IATA the exclusive reseller in
designated world markets for Innovata's full range of SRS schedules and related data products,
plus its complete portfolio of timetable and route network mapping services - greatly enhancing
IATA's ability to deliver significant cost-savings and efficiencies to airlines around the globe.
"Innovata has made enormous strides in putting down a huge footprint in this industry over the past several years and the SRS strategic marketing partnership with IATA has been a key element in helping secure that footprint,'' said Richard Thorne, Managing Director- Aviation upon signing the agreement with IATA in Montreal, Quebec this week. ''I am delighted that we have not only reached agreement to renew the core elements of that partnership but also to have broadened the scope of how our two companies will work even more closely together going forward."
Innovata, the most trusted and comprehensive source of travel data and software solutions, in
association with IATA, maintains an industry leading airline schedules database with over 900
participating airlines. It also provides a range of electronic timetable and mapping services to
over 100 airline, airport and travel website companies and provides its data to several online
analytical services used by well over 300 industry related companies. To learn more visit
The International Air Transport Association (IATA) represents some 230 airlines comprising 93% of scheduled international traffic. IATA's mission is to represent, lead, and serve the airline industry. IATA offers its members and industry partners a considerable expertise and the association is at the forefront of all aviation activities ensuring that passengers and cargo are transported safely, securely, efficiently and economically. IATA's commitment to leadership cuts across all aviation segments and its strategic outlook involves all stakeholders. As a responsive, forward-thinking and neutral association it is ideally positioned to provide the largest selection of aviation related training, a vast array of publications and wealth of business solutions. Learn more at www.iata.org/sp.
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