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Issue 1


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Stakes rise as Boeing & Airbus go head-to-head

For years now the major story at the world's big international air shows has been the 'battle' between Boeing and Airbus for dominance in the airliner marketplace.

Read more to see who's in victory lane...and who's not made the top step of the podium.

How could 'double-dip' recession affect airlines?

With the world possibly on the brink of plunging into further recession - thanks to the financial crisis in the Euro-zone and the troubled US$ - how could this situation affect the global airline industry?


Read more to see Innovata's take on the global picture.

Case study: How Seabury Cargo Advisory uses Innovata's data


Seabury Cargo Advisory is a management consulting firm dedicated to the air cargo industry and it has worked with Innovata for many years to develop analytical and business decision support tools for the cargo industry.


Read more about Seabury's 'global capacity database'.

The benefits of Mobile NFC for Air Travel


This is the first of a series of whitepapers on the aviation industry's new products. In this issue, use cases are outlined to show how SIM cards and mobile near field communications services can change our aviation industry.




For years now the major story at the world's big international air shows has been the 'battle' between Boeing and Airbus for dominance in the airliner marketplace.

But which of the world's major airframe OEMs comes out on top when Innovata's ASK data is analysed? The two huge companies have gone head-to-head for decades and the results are at times surprising...but always fascinating.

Whether at Farnborough or Le Bourget, Dubai or Singapore, the Boeing versus Airbus story has been repeated ad infinitum. But now information supplied directly by the world's airlines to Innovata enables a new angle to be explored. Namely, how do the Europe v USA battle lines look when drawn-up in available seat kilometres (ASKs)? And which OEM rules the lucrative routes across the 'pond'?

These data paint an accurate month-by-month picture that is both fascinating...and telling. And while the raw data features worldwide seat availability, routes and airframes, Innovata's uniquely sophisticated software enables much 'hidden' information to be revealed...and now communicated for the first time.

The world's two major airliner OEMs dominate the market in both narrow body and twin-aisle turbofan airliners. And now that they have both announced re-engining projects for their single-aisle airliners (Boeing's B-737 MAX and Airbus' A320neo families) both companies are extremely keen for their narrow-body airframe to dominate the marketplace. That's also the case with twin-aisle airframes where Boeing's much-delayed - and much-vaunted - new B787 Dreamliner (the first example of which was delivered to Japanese launch customer ANA at the end of September) will soon go head-to-head with another entirely new airframe from Toulouse, the Airbus A350 XWB.


Boeing versus Airbus, expressed in ASKs:


Globally, including all aircraft types, single-aisle and twin-aisle, Boeing has considerably more ASKs than Airbus - 73.7bn compared with the European OEM's 48.7bn. However, it's interesting to note that while Boeing's ASKs total grew from 70bn, the equivalent figure from Toulouse was growth from 44bn. Between the two huge companies, their airliners represent 37.5% of the total market for Airbus and a staggering 56.6% for Boeing.


Global Airbus/Boeing Capacity Shares % ASKs/week-October 2011


However, while the figure for Boeing is shrinking slightly, year-on-year (from 57.6 %in 2010) the comparable Airbus figure shows an increase from 36.2 %last year. There must be times when the world's 'other' OEMs become a little depressed when they realise that they are squabbling over a mere 5.9% (7.7bn) of ASKs worldwide!


For more analysis on the Airbus & Boeing global capacity share, from Innovata's data, please click here.


Also, if you would like further information on how to obtain data from Innovata regularly, please contact us at




Even if a further recession fails to materialise, the state of the global economy ranges from 'parlous' to 'not terribly healthy' other than in some pockets of resistance in Asia and around the Pacific rim.


A good indicator of what's happening internationally is contained within Innovata's extensive databases which are fed directly by the airlines themselves. These clearly indicate what's happening to the world's top 25 airlines - not forgetting the low-cost carriers. Importantly, its statistics also reflect some of the gainers, and sadly also some of the losers too, month-on-month. In fact, the data for just about every airline in the world are contained within Innovata's databases and this detailed knowledge will be analysed and then communicated to readers regularly, especially where there are obvious percentage variations from the norm.


Innovata's data also provide a new perspective on the way the world sees the major airframe OEMs. Instead of the number of airliners and engines, Innovata has the ability to compute the actual number of available seat kilometres (ASKs) and then compare the data month-by-month and year-by-year. These data provide a fascinating snapshot of the state of the commercial aviation industry and your regular copy of Intouch - Innovata's brand new monthly newsletter - will bring you up to date in a way that has never been possible until now.


For instance, Intouch will look at the world of commercial aviation in a way that you are unlikely to have seen before. Remembering that all the data are based on ASKs (comparing October 2010 with October 2011 in percentage terms or outright capacity) the publication will feature, every month:


  1. The world's top 20 growing - and declining - airline
  2. Global capacity by manufacturer, concentrating on the largest OEMs
  3. The world's top 25 airlines by overall ASK size
  4. The top 25 low-cost carriers

This month, Intouch highlights the fact that while some airlines are growing rapidly in ASK terms, others are shrinking...but generally by fewer percentage points than those on an upwards trajectory.


The biggest winner in the top 10 is Turkish Airlines which shows the largest weekly ASKs of 1.632bn representing growth of 31% over the past year. Other interesting climbers are China's Xiamen Airlines with 57%; Indigo in India with 51%; and Niki Lauda's NIKI up a massive 184% on its 2010 performance.


In terms of 'losers' over the month in question, Iranian carriers have suffered substantial declines, with Iran Air down 61% year-on-year. Perhaps still recovering from the 'Arab spring' events earlier in 2011, Egyptair is still down slightly by almost 3%, while across the Mediterranean Sea in southern Europe, both Cyprus Airways (down 30%) and Olympic Air.(down 48%) show substantial declines, probably reflecting the financial crisis in Greece.


Air Berlin is the highest volume carrier to be down (at -15%) while finally, Australia's Tiger Airways is still not back to full strength following its safety 'grounding' as this October's figures show a decline of nearly 59% compared with the same month last year.


For full details of this month's data tables, please click here.



Seabury Cargo Advisory is part of the Seabury Group, the largest advisory firm dedicated to the airline industry, with clients ranging from leading airlines through freighter operators, integrators, airports and forwarders, to aircraft manufacturers around the globe. Its consulting activities add major value to their clients through the provision of market intelligence studies and also by providing strategic advice on commercial positioning, fleet and network planning and management to boost profitable revenues.


To support its consulting activities, Seabury has developed - and maintains - a varied set of proprietary air cargo market 'demand and supply' databases that capture air freight flows and competitive behavior in considerable detail.


The 'global capacity database' monitors 'competitor available capacity' and was developed in conjunction with Innovata before being launched in January 2008. It is primarily used by airlines to understand how they stand vis-à-vis their competitors in terms of capacity share and the type of capacity that competitors deploy on particular routes.



Innovata's comprehensive and timely data sits at the core of the Capacity Database that provides scheduled air cargo capacity of both passenger and full freighter carriers on a global scale. Key features are:

  • Worldwide scheduled cargo capacity per airline on an airport-to-airport basis
  • Global coverage for belly (~ 99%) and freighter (>95%) capacity; and rising
  • Capacity in metric tonnes and frequency per carrier and aircraft model (e.g. B747-400F)
  • Data analysis for passenger flight schedules a season in advance
  • Historic data available from January 2008 onwards to monitor growth patterns of carriers
  • Available capacity per day of the week per carrier
  • Displays individual routings per airline
  • Volumetric, payload range and load capacity research resulted in precise capacity estimates
  • Three type of aircraft configurations: Passenger, Freighter and Combi aircraft
  • Covers more than 4,000 airports and close to 1,000 airlines

"(The Seabury Global Capacity database) allows us to analyze global capacity shifts with a granularity that suits our needs in order to see trends on a route/airport level as well as for individual carriers. This makes it a very efficient market intelligence tool and creates added value for Cargolux Intl. Airlines."


Andre Sies, Cargolux


Anyone interested in knowing more about the Capacity Database - or other Cargo demand and supply databases - or who would like to receive an online demonstration, please contact Marco Bloemen at or call +31208804240.